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Pictures from our 2011 adventure courtesy of Tropical Storm Lee.  Our continued thanks to all of you for your continued support.  It means more than you could possibly know.

 

At Village Pet Supplies & Gifts we put the health and well-being of your pet first.  We carry an extensive line of all natural pet foods and several brands that use only top quality, human grade ingredients.  Knowledgeable, friendly service, and a unique selection set us aside from the national chains as well as many other competitors. 

To us "healthy food" means no by-products, animal digest, artificial colors, artificial flavors, sugar, or unidentified ingredients such as "meat".  We will gladly assist you in finding the right food for your dog or cat and have free sample packs of most of our brands available.  No matter what store you choose to purchase your foods at (although we certainly hope it's ours), we strongly recommend that you make your choice based on the ingredient list, not the brand name printed on the front of the bag.  If you've never read the ingredients on your pets' food, you may be shocked and surprised at what is in the bag or can.  Even foods that are advertised as "healthy" or "natural" on TV often include low quality protein sources or worse.  If you are uncertain what some of the ingredient names mean, please stop in and we'll be happy to help you sort it out.
In addition to our dog and cat foods, we carry a full line of pet supplies including treats, toys, beds, crates, leads and collars, grooming supplies, cat trees, small animal and bird foods and supplies, and much more.  Stop in and browse today.  And be sure to say hello to Rascal, the store cat, while you're here.
 

 

 

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Solving the ingredient list mystery

Understanding the labeling on your pets’ food is essential to making the right choices for their long-term health.  My first rule is this: Always read the ingredient list even if the front of the bag boldly announces “All Natural” (which means only that the food does not contain chemical preservatives or artificial colors) or “Chicken is the #1 Ingredient”  (a claim that is often meant to distract you from looking at ingredients two and three.)
            I applaud you for taking this important step in researching the complicated details of how to pick the healthiest food for your pet.  As you visit various websites and read all the information that is offered in them, please read with a critical eye. 
            For instance there are many sights that quote the findings of a study that shows that Vitamin K is toxic to dogs and causes many life threatening side effects.  What these sights don’t tell you is that the tests were done feeding quantities that well exceeded the recommended daily doses, and that all fat soluable vitamins are toxic when fed in quanties that greatly exceed the recommended amounts. 
            Another site may quote that some ingredient or another, such as beet pulp, stresses the kidneys, but we need to know the details of how this conclusion was reached to make a decision as to whether or not this is valid information.  For instance, in this study was the ingredient force-fed to laboratory rats as their only sustenance over several months until they died naturally and then the kidneys were removed and studied?  Or was the ingredient fed in normal quatities as would be found in the average food along with a balanced appropriate diet to one group of dogs, while a second group was fed the exact same balanced diet only without the ingredient being studied? 
            A commercial I’m sure you’ve seen for Purina Dog Chow proudly announces that a long term study shows that dogs that are fed Purina Puppy and then Dog Chow over their lifespan live an average of two years longer.  This commercial conveniently doesn’t tell us one very important detail - compared to feeding what?  Cheetos??  To truly value any study we also need to know to what group the comparison is being made. Without all the information we cannot make an informed and educated choice, so I want to impress upon you that in your research ask many questions.
            It is also important to know that comparing ingredient lists between two or more foods is not a simple task.  Some of the information that would allow us to make an informed decision is missing.  Consider that you’re basing your decision about what food to purchase on how much white rice (a nutrient deficient filler) it contains, and that the way you are determining this is by seeing what number white rice falls at on the ingredient list.  You could look at two foods, one which has white rice as ingredient number two following chicken meal, and the other has white rice at ingredient number five following chicken, turkey, lamb and salmon.  Does the second food contain less white rice because it is ingredient number 5?  Probably not.  Take a moment to check the crude analysis.  If both foods contain a protein level in the normal 20%-26% range then we can assume that the four protein sources in the second food add up to about the same quantity as the one protein source in the first food thereby evening the score and placing white rice as the second ingredient and the main carbohydrate source in both foods. I’ve visited sites that recommend choosing foods based on only the top five ingredients, but you could easily be missing the big picture if you follw this advice.

            The first important step to reading any ingredient list is to understand what the terms mean, so below is a list of ingredient definitions that every dog or cat owner should familiarize himself or herself with.  The unhealthy, and sometimes downright dangerous ingredients are listed in red and the healthy ones are listed in green.
            The word “meal” after any term simply means the water content of the ingredient was removed prior to adding the ingredient to the food.  Therefore chicken meal is a higher quality first ingredient than chicken.  And in foods that list chicken (which is 75% water) as the first ingredient, and chicken by-product meal (a super concentrated form of dehydrated byproducts) as the second ingredient, you’re looking at a food that is mostly byproducts and very little chicken and you should avoid this food.

Byproducts:  (This includes chicken, poultry, and meat byproducts.)  In essence, byproducts are the discarded garbage that is thrown to the floor in the process of removing healthy, useable parts of the animal such as that which you purchase for your furless family members.  There are no health guidelines for the treatment of this matter. It may be stepped on by workers, foreign objects may inadvertently drop into it, it does not have to be refrigerated, trucks which transport it do not have to be sterilized.  It is legal to use lungs that are infected with tuberculosis or pneumonia, and even livers that are infested with parasites.  It is also legal to use diseased tissues and contaminated meats that have been condemned for human consumption.
            Byproducts may include, but are not limited to: lungs, spleens, kidneys, brains, liver, blood, bones, and stomachs and intestines freed of their contents. Chicken and poultry by-products also contain heads and feet.  Hair, horns, teeth and hooves are not included.
            Some non-diseased organs such as stomachs and intestines may be nutritious and contain highly digestible proteins.  Other parts such as heads and feet, however, are a different story.  Their proteins are not digestible by your dog or cat; they are bound too tightly to the tissues to be absorbed by the intestines.  The kidneys must work overtime to excrete these unusable proteins.  Too many older pets succumb to kidney failure as it is, feeding a life-long diet of byproducts can only exacerbate this terrible problem.
            Byproducts that are labeled non-specifically as “meat” byproducts can come from any type of animal from any source including euthanized animals and road kill.  The health of these animals need not be known.  The use of euthanized animals is not only heart breaking to us pet lovers, but there is one other frightening detail:  Studies have shown that pentobarbital, the drug commonly used to euthanize pets, remains in the food after the cooking process.  So when we use foods that contain these ingredients, we are feeding trace amounts of poison to our pets each day. (See also “animal digest” below)
            Byproducts of any kind are inconsistent in terms of nutritional value because the content of each batch varies in terms of what organs and animals were used.  Pet food manufacturers use byproducts because they are a cheap alternative to whole meats.
Animal Digest:  A cooked-down broth made from unspecified parts of unspecified animals.  Any kind of animal can be used, including goats, pigs, horses, rats, etc.  The animals can be obtained from any source including road kill and euthanized pets. There is no control over quality or contamination.  Like meat byproducts, animal digest can also contain euthanized animals and therefore can cause the food to be tainted with pentobarbital.
BHA/BHT: Short for Butylated Hydroxyanisole (BHA) and Butylated Hydroxytoluene (BHT), both of which are chemical preservatives known to cause cancer in high doses.  BHA and BHT have been banned from use in human foods in many countries.  In the US, they are still permitted in pet foods and some human “junk foods” and cereals.  In small quantities such as you might consume in a snack food each day, these preservatives are unlikely to do harm.  However, when we feed them to our pets in every meal over the course of their lifespan we increase the likelihood of disease.  Although no studies have been done that link BHA and BHT with the increased cancer rate we see in cats and dogs in the last 40 years, it is an easy ingredient to avoid. 
Corn, Ground Corn, or Corn Meal:  This is whole corn that has been chopped or ground.  While corn is a great source of amino acids and some vitamins, it is usually used in pet foods as an inexpensive source of protein.  The main problem with corn is that it is not very digestible.  Most of the protein molecules in corn are too large to be absorbed by the intestines of our four-legged furry friends.  So once again, the label will tell you that there is sufficient protein in the food, but if your pet can’t absorb it, it may as well not even be there.  Corn is also one of the most common ingredients that dogs are allergic to, so if you have a dog with hot spots, chronic ear problems, eye tearing, itching, paw chewing, etc. avoid foods and treats that contain corn.
Ground Wheat: While not necessarily a harmful ingredient, I list wheat in red for two reasons.  First, although it is high in B vitamins, it is more often used as a filler as one or more of the top five ingredients in a food (such as in Nutro Max, or Nutro Natural Choice large breed formulas).  The other reason I urge you to avoid wheat in your pets’ food is that it is another common cause of allergic reactions.
White Rice, Rice Flour, Brewers Rice:  Put simply these are nothing but empty calories, or fillers.  They are simple carbohydrates that the body converts to sugar and have virtually no nutritional value to your pet.
Soybean Hulls, Peanut Hulls, Powdered Cellulose:  These ingredients are low quality, cheap sources of fiber.  Do your pet a favor and look for healthier alternative such as oats, barley, or rice bran.
Artificial Colors, Artificial Flavors and sugar:  All of these ingredients serve no nutritional purpose, they are used by manufactures to make the food look and taste better.  The truth is, if they used high quality ingredients to begin with, the food would already look and taste good.  Also, sugar is bad for your pets’ teeth.

Chicken, Lamb, Beef, Fish Meals, etc:  These are highly digestible, concentrated, whole meat protein sources.  Look for one of these to be the first ingredient in your pets’ food.
Oatmeal, Brown Rice, Barley, etc. are examples of excellent complex carbohydrate sources for your pet.  They will make your pet feel full longer, and will supply plenty of healthy energy.
Fish Oils and Flaxseed Oil:  These high quality oils provide Omega fatty acids for healthy heart, joints, immune system, and skin and coat.
Corn Gluten Meal:  The gluten is the “solid” or “non-soluble” part of the corn.  The protein in corn gluten meal is 88% digestible, about the same as chicken meal.  Plus it is high in amino acids, which act as a urine acidifier to protect against bladder infections and stones.  While you wouldn’t want this to be the only protein source in a food, it is a good quality protein.
Cranberry Extract or powder:  This acts as an excellent urine acidifier, great for preventing bladder infections and stones.
Mixed Tocopherols:  A natural preservative high in vitamin E.  (See also “antioxidants”)
Antioxidants:  These are organic molecules that allow the bodies’ cells to fight off destructive forces (disease) creating an anti-aging effect.  Great sources of antioxidants include carrots, tomatoes, vitamin E, vitamin C, beta-carotene and taurine, amongst others.
Prebiotics: Ingredients such as chicory root, which contains a naturally occurring form of inulin, that are added to food to aid in digestion by helping healthy bacteria to flourish in the stomach.  Because prebiotics start working in the stomach, they aid in the digestion of everything that your pet ingests, not just his or her food.
Probiotics:  Probiotics are healthy bacteria, which work in the intestines to aid in digestion and keep bad bacteria in check to ward off disease.  Some examples of probiotics include lactobacillus acidophilus, and bifidobacterium.